03 / Record Strategy · Consulting Porto, Portugal · Summer 2025
LIPOR / CREW
I worked with LIPOR in Porto, Portugal to understand why people weren’t repairing, reusing, or donating electronics — and turn those barriers into a strategy for CREW, its circular-economy initiative.
Make reuse
easier to
act on.
Strategy presented to LIPOR leadership
LIPOR / CREW — a circular-economy initiative focused on extending the life of electronics in Porto, Portugal.
Consultant. I worked across research, strategy, concept development, and the final client presentation.
People understood that electronics could be repaired or reused, but awareness wasn’t consistently translating into action.
Researched behavioral barriers and comparable programs, developed a citizen-engagement strategy, and prototyped an AI tool that could guide people toward repair, reuse, or donation.
From research to recommendation
Three steps
Understand why people weren’t acting. I researched the e-waste journey, spoke with stakeholders, and looked at comparable programs to identify where awareness was failing to turn into repair, reuse, or donation.
Design around the barriers. I translated those findings into a citizen-engagement strategy focused on making the next step clearer and easier to take.
Make the strategy tangible. I prototyped an AI-assisted experience that could route people to relevant repair, reuse, and donation options, then presented the concept and broader recommendations to LIPOR leadership.